This Privacy Policy explains what personal information 77hm collects, how it is used, who it may be shared with and what rights you have over your own data. We believe you should know exactly how your information is handled before you share it with us.
Your Privacy Matters: By using the 77hm platform — whether browsing, registering or playing — you acknowledge this Privacy Policy. We do not sell your personal data to third parties. All data processing is done for the purpose of operating the platform, protecting your account and improving the service for Pakistan players.
This Privacy Policy applies to all users of the 77hm platform, including registered account holders, visitors to the website and anyone who contacts 77hm support. It covers how we collect, store, process and protect personal information in connection with providing online gaming and sports betting services.
77hm takes your privacy seriously. We only collect what we genuinely need to operate the platform and provide you with a functioning, secure account. We do not collect data for the sake of it, and we do not share your information with advertisers or data brokers.
This policy should be read alongside the Terms and Conditions, which contain additional information about how the platform operates and your obligations as an account holder.
We collect different types of information at different stages of your interaction with the 77hm platform. The categories below cover everything we may hold about you:
| Data Category | Specific Examples | When Collected |
|---|---|---|
| Registration Details | Full name, email address, Pakistan mobile number, date of birth | Account creation |
| Identity Verification | CNIC copy, proof of address, selfie verification (when KYC is required) | KYC process |
| Financial Data | PKR transaction amounts, payment method type, JazzCash/Easypaisa account reference, bank details used for IBFT | Deposit & withdrawal |
| Gaming Activity | Bet history, game sessions, sports market selections, deposit and withdrawal history, bonus usage | While using platform |
| Device & Technical Data | IP address, device type, operating system, browser type, connection type | Every visit/session |
| Communications | Support messages, queries submitted via in-account messaging | When contacting support |
We do not collect your full payment card number or CVV — card payments are processed through a certified payment gateway and 77hm only receives a transaction confirmation token, not your raw card data.
Every piece of data 77hm collects is used for a specific, legitimate purpose related to operating the platform and providing the service to you. We do not use data for purposes that go beyond what is described here without updating this policy first.
What We Do Not Do: 77hm does not sell your personal data to third-party marketing companies. We do not build advertising profiles. We do not share your information with companies outside of those directly involved in operating and securing the platform.
Because 77hm operates entirely in PKR and supports Pakistan-specific payment methods including JazzCash, Easypaisa, Raast, bank IBFT transfers and debit/credit cards, we handle financial data in ways specific to these methods.
For JazzCash and Easypaisa transactions, we collect and retain the mobile number associated with the wallet, the transaction reference number and the PKR amount. We do not store your JazzCash or Easypaisa PIN or app login credentials at any point — those remain entirely within their respective systems.
For bank transfers, we retain the originating account holder name, bank name and transaction reference for the purpose of matching deposits to your account and processing withdrawal returns. Full account numbers are not stored beyond what is required for the transaction routing.
For card payments, as noted above, card processing occurs through a PCI-compliant gateway. 77hm receives only a masked card reference and transaction confirmation — full card details are never stored on 77hm systems.
Name Matching: The name on your 77hm account must match the name on your payment account. Where a mismatch is detected, the transaction may be held for manual review. This is a security measure to protect account holders from unauthorised deposits or withdrawals.
77hm shares personal data only when it is directly necessary for operating the platform and only with entities bound by data protection obligations of their own. We do not share data with any party that is not involved in the direct provision of 77hm services.
Categories of third parties who may receive data as part of platform operations:
All third-party service providers used by 77hm are selected in part based on their data handling standards. We do not use providers who have a documented history of data misuse.
77hm does not share your data with social media platforms, advertising networks or data brokers. Your gaming activity, personal details and financial history are not sold or rented to any party for marketing purposes.
77hm uses cookies and similar browser-based technologies to operate the platform correctly and provide a consistent session experience. Cookies are small text files stored in your browser that help the platform remember your session, maintain your login state and ensure the site functions as expected across pages.
Types of cookies used on the 77hm platform:
Most browsers allow you to manage or disable cookies through your browser settings. Disabling session and security cookies will prevent the platform from functioning correctly and you will not be able to log into your account. Disabling analytics cookies will not affect your ability to use the platform.
77hm does not use third-party advertising cookies that track your behaviour across other websites. Our cookie usage is limited to what is needed to operate this platform specifically.
Data security is a core operational priority at 77hm, not an afterthought. We apply multiple layers of technical and procedural controls to protect the personal and financial information of Pakistan players on the platform.
Despite these measures, no online platform can guarantee absolute security against all possible threats. You also have a responsibility to protect your own account by using a strong unique password and not sharing your login credentials with anyone.
If you suspect that your 77hm account has been accessed without your knowledge, contact support immediately through in-account messaging and change your password as soon as possible.
77hm retains personal data for as long as is necessary to fulfil the purposes for which it was collected, comply with any applicable record-keeping obligations and handle any disputes or support queries that may arise.
When data is no longer needed and no retention obligation applies, it is deleted from active systems. Aggregate anonymised analytics data — which cannot be linked back to any individual — may be retained indefinitely for platform performance analysis.
As a 77hm account holder, you have the following rights in relation to your personal data. To exercise any of these rights, contact support through the in-account messaging system:
Request a copy of the personal data 77hm holds about you and how it is being used.
Request correction of inaccurate personal details held on your account, such as a misspelled name or outdated contact number.
Request deletion of your data where it is no longer required, subject to any retention obligations that may apply.
Request that processing of your data is restricted in certain circumstances, such as while a dispute about accuracy is being investigated.
Request a structured, machine-readable export of your personal data where technically feasible.
Object to certain processing activities where you believe the processing is not justified or conflicts with your interests.
To exercise any of these rights, submit your request through the in-account support messaging system. We will respond within a reasonable timeframe and may need to verify your identity before processing certain requests.
77hm is strictly an adults-only platform. We do not knowingly collect personal data from individuals under the age of 18. Account registration requires confirmation that the user is at least 18 years old, and age verification checks are carried out as part of the KYC process.
If 77hm becomes aware that an account belongs to a minor, the account will be immediately closed, any balance will be returned through the deposit payment method subject to verification, and all associated data will be handled in accordance with our standard account closure procedures.
Parents and guardians who are concerned that a minor may have registered on the platform are encouraged to contact 77hm support through the email address on this page immediately.
77hm may update this Privacy Policy from time to time as the platform evolves, as payment methods or data processing activities change, or in response to any applicable changes in best practice. The date shown at the top of this page reflects when the policy was last updated.
For changes that materially affect how your data is processed or your rights over it, 77hm will notify registered users through in-account messaging. For minor clarifications and updates, the revised date serves as notification. Continued use of the platform after any revision constitutes acceptance of the updated policy.
If you have any questions about this Privacy Policy, want to exercise any of your data rights or have a concern about how your information has been handled, contact the 77hm support team through the in-account messaging system. This is the fastest way to reach us for account-specific privacy matters.
For general privacy enquiries that are not account-specific, you can also write to the 77hm support inbox:
You may also find answers to common privacy-related questions on the FAQ page.
These are the six privacy principles that guide how 77hm handles personal data for Pakistan players every day.
77hm does not sell, rent or trade your personal information to third-party advertisers, data brokers or marketing companies under any circumstances. Your data stays within the platform ecosystem.
Every connection to the 77hm platform uses TLS/SSL encryption. Sensitive stored data is encrypted at rest. Your PKR payment details and identity documents are protected at every stage of handling.
We collect only what is genuinely needed to run your account and process your transactions. There is no collection of data beyond what serves a clear operational purpose for the 77hm platform.
You have genuine, exercisable rights to access, correct, delete and export your data. These are not token commitments — requests submitted through support are handled with clear response timelines.
Full card numbers and wallet PINs are never stored by 77hm. JazzCash, Easypaisa and bank payment processing happens through gateways — 77hm only receives the transaction confirmation needed to credit your balance.
This Privacy Policy is reviewed and updated whenever something material changes. The last updated date is clearly displayed and registered users are notified of changes that affect their rights through in-account messaging.